RI Lawyer’s Weekly has a good story on the best ways to use Google tools to build your practice:
1) Google Wave
What it is: The hotly anticipated collaboration platform that allows users to share and edit documents, and upload pictures and videos remotely in a real-time format. For example, if you are looking to draft a complaint, you could upload it to a Wave (structured like a new Gmail message), allowing associates and clients to view or comment on it, rather than saving a new document each time. The Wave also allows real-time messaging.
2) Google Scholar
What it is: A free publication search tool featuring legal opinions. Users may search by case name, court, citation and topics.
3) Google Local Business
What it is: An add-on to the Google Maps feature that allows a small law firm or other business to upload a short blurb about its firm and coordinate contact information into a Google search. If a potential client wants a medical-malpractice attorney in Beverly, for example, he could search those terms and find information about your firm and other relevant ones.