In the current issue of the ABA Journal, there is an interesting look at what works for lawfirm websites:
Websites have become the shingles, business cards and phone-book ads of modern lawyering.
Even law firms that don’t expect much interest from the Internet crowd are being pressed to put up some sort of site, including one called “the world’s worst” by its Aussie firm owners.
But what makes a good website? In many ways, it depends on what the site owners want it to do.
We asked several experts in Internet presence to recommend websites they feel work well within certain categories. Their choices are meant to be exemplary, not exhaustive.
Here’s what our panelists recommend:
Branding, Burkey Belser
Solo, Susan Cartier Liebel
Innovation, Tom Mighell
Virtuality, Richard Granat
All Business, Neil J. Squillante
Youth Appeal, Rex Gradeless