Here are some great tips on fashioning your narrative in the courtroom from the ABA’s Litigation publication:
Trial lawyers have always agreed that the only way to succeed with a jury is to tell a story. Indeed, countless seminars are devoted to storytelling in opening statements and closing arguments. But what happens in between “Once upon a time” and “The end”?
The starting place is five basic narrative principles: character, conflict, context, causation, and coherence. The first element of narrative technique is character. Who is your story about? Put another way, through whom do you wish to tell your story? The writer’s job is to get the reader to connect with the hero as he goes about his daily life. Your role as a trial lawyer is to enable the jury to relate to—if not identify with—your client.